Carisma UK is the sales company responsible for marketing and distributing the frozen-at-sea products from its Norwegian parent company. Carisma UK is already a major supplier to leading restaurants in London and its line-caught fish is being used by ‘celebrity chefs’ and the popular cooking show, Masterchef.
The UK sales arm of Carisma was established in 2010 in response to increasing demand for line-caught, high-quality Cod and Haddock. Media campaigns have created concerns surrounding Cod and Haddock catches in the North Sea, with ‘celebrity’ chefs encouraging consumers to opt for different species of fish. Carisma is very keen to drive home the message that the crystal-clear waters of the Barents Sea off northern Norway and Russia is full of sustainable Cod and Haddock stocks that are arguably the best managed in the world and can make up for any shortfall that the politicians of the EU and conservationists have caused.
In order to create a trusted supply chain from its vessels to the restaurants in the UK, Carisma needed to develop a gateway to the UK and where better than Grimsby, Europe’s celebrated food town and home to some of the largest and best BRC-approved cold storage facilities on the continent. Carisma UK is perfectly positioned to connect to all the major motorways in the UK, it also has strong links to the major ports of Immingham and Grimsby where the majority of the Norwegian frozen fish is landed.
In order to demonstrate its belief in the quality of the line-caught fish it supplies, Carisma UK recently launched a seafood restaurant of its own on the beachfront at Cleethorpes, the coastal seaside resort next door to its base in Grimsby. The Captain’s Table was opened in February 2010 as one of only a handful of restaurants in the UK to actively promote Norwegian, MSC-certified, line-caught fish on its menu.